Case Studies

Real local businesses. Real numbers.

We'd rather show you proof than make promises. Here's exactly what our work has done for two UK service businesses — one running an AI receptionist, one running a website and lead-generation package.

Appliance repair technician fixing a home appliance
AI Receptionist Appliance Repair · Essex & London

Spin Doctor UK — booking jobs around the clock

The business. Spin Doctor UK repairs and installs domestic appliances across Essex, Hertfordshire, London and Middlesex — washing machines, dishwashers, ovens and more, with same- and next-day appointments.

The problem. Like most busy repair firms, their engineers are out on jobs all day, and demand doesn't stop when the office closes. Every call that rang out — in the evenings, at weekends, or while the phone was already busy — was a potential booking going to a competitor.

What we did. We set up an AI receptionist trained on Spin Doctor's services, coverage area and the questions customers actually ask. It answers calls, helps the customer, and books them straight in for an appliance repair — sending confirmations automatically, day or night.

The result. The receptionist now books in the region of 110 appointments every month. At an average job value of £120, that's roughly £13,200 of booked work a month flowing through a system that never sleeps, never takes a holiday and never sends a caller to voicemail.

Their customers are known for leaving reviews like "at my door within 20 minutes" and "honest, reliable, great pricing." The receptionist makes sure those customers can actually get through and get booked — every time.
The numbers
110 / mo
appointments booked by the AI receptionist
£120
average job value
~£13.2k
booked work per month at that average
0
calls sent to voicemail
Website and analytics on a laptop
Website + Lead Generation Appliance Repair · Worcestershire

Dean Humphrey's (DH Repairs) — getting seen and getting clicks for pennies

The business. Dean Humphrey's is a family-run appliance repair business serving Bromsgrove, Worcestershire and the wider West Midlands — 25+ years of experience, a 12-month guarantee, and a 4.9-star reputation from hundreds of local reviews.

What we did. We built Dean a fast, modern, conversion-focused website (dhrepairs.co.uk) with clear pricing, easy booking and a brand that looks the part. Then we paired it with carefully managed Google Ads to put him in front of local customers at the moment they're searching for help.

The result. The campaigns have been delivering an average cost per click of just £0.25, producing 1.05k conversions for a total spend of under £3,700 — an exceptionally low cost for genuine local enquiries. Alongside the numbers, Dean has seen great customer experiences and his branding getting noticed across his local area.

"Great service and advice. Didn't pressure-sell, and was honest about what made sense to repair." — a typical Google review for Dean's, where the business holds a 4.9-star rating from 690+ reviews. Customer review · Google
The numbers
£0.25
average cost per click on Google Ads
1.05k
conversions generated
<£3.7k
total ad spend over the period
4.9★
from 690+ local Google reviews

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